Jyske Bank - a catfish
Innovation is an integral part of our corporate culture. That is why it says next to our logo: ”Make a difference”.
This means that we try to make a positive difference each and every time our customers are in contact with us, through our advisory services, interior design, behaviour, communication, etc.
In 1982, the Danish newspaper Jyllands-Posten named Jyske Bank “the catfish in the tank”. The catfish is a different and very active fish, adding oxygen to the water in an oxygen-poor tank.
Being the upstart in the banking sector, Jyske Bank has always been forced to blaze new trails – thus adding to the activity and competition in the sector, to the benefit of bank customers.